Xiaohongshu unveiled its 2026 channel strategy, prioritizing industry deepening, client management, ecosystem co‑building and capability consolidation to upgrade agencies into "industry operating partners." The platform will open AI capabilities covering the full agency service workflow and offer additional incentives. It also plans commercial product upgrades and the construction of an AI product suite.

2026-08-26

Xiaohongshu unveiled its 2026 channel strategy, prioritizing industry deepening, client management, ecosystem co‑building and capability consolidation to upgrade agencies into "industry operating partners." The platform will open AI capabilities covering the full agency service workflow and offer additional incentives. It also plans commercial product upgrades and the construction of an AI product suite.