Ford is targeting more than 100,000 units in the first year of production for its new Fathom electric pickup, priced from about $30,000, with a planned launch next year and production on a new assembly line in Louisville, Kentucky. The goal is unusually aggressive—so far only Tesla has hit similar volumes in the US—and Wall Street analysts and some Ford dealers question demand. After the $7,500 federal tax credit was phased out, US EV sales have fallen: MotorIntelligence reports EVs made up 5.7%

Ford is targeting more than 100,000 units in the first year of production for its new Fathom electric pickup, priced from about $30,000, with a planned launch next year and production on a new assembly line in Louisville, Kentucky. The goal is unusually aggressive—so far only Tesla has hit similar volumes in the US—and Wall Street analysts and some Ford dealers question demand. After the $7,500 federal tax credit was phased out, US EV sales have fallen: MotorIntelligence reports EVs made up 5.7% of US auto sales in August versus 10.3% a year earlier, with volumes down 48% YoY.