The World Gold Council, in a China gold-jewellery retail trends report co-published with 12 major retailers, said gold has returned roughly 5% annualized and that long-term momentum is supported by wealth-storage demand. WGC China CEO Wang Lixin flagged hard 24K gold as the dominant category with significant room to grow. China’s gold-jewellery market shows price-driven growth with volume contraction: 1H2026 jewellery volume fell 30% YoY to 136t while sales value rose 5% YoY to 143.7 bln yuan. S

The World Gold Council, in a China gold-jewellery retail trends report co-published with 12 major retailers, said gold has returned roughly 5% annualized and that long-term momentum is supported by wealth-storage demand. WGC China CEO Wang Lixin flagged hard 24K gold as the dominant category with significant room to grow. China’s gold-jewellery market shows price-driven growth with volume contraction: 1H2026 jewellery volume fell 30% YoY to 136t while sales value rose 5% YoY to 143.7 bln yuan. Store consolidation continues and self-use/personal-enjoyment purchases have risen for a third consecutive year, shifting consumption from milestone buying to everyday demand.