Beijing’s Aug. 7 housing measures have been in effect one month. Market checks
show near-suburban new projects increasingly discounting to boost sales—some
promoting 11% off (selling at 89% of list) and a few drawing pre-opening queues
near total inventory. Resale transaction pace has accelerated and owners’
bargaining room has narrowed, signalling a clear market warming. Data from
HeShuo show Beijing new-home and resale transaction volumes rose 8.5% and 2.3%
respectively versus the month before the measures. Centaline Research Center
reports August resale online signings in Beijing at 13,853 units, down 1.3% MoM
but up about 4.1% YoY, marking six consecutive months above the 13,000-unit
threshold; on Aug. 31 single-day signings hit 852. Industry participants say the
measures are gradually unlocking first-time and upgrade demand. Transactions are
expected to continue recovering through the seasonal September–October period,
but the rebound is likely to remain uneven.
