JP Morgan upgraded Meta to Overweight from Neutral on Thursday, citing improving sentiment around the company’s AI strategy after the launch of Muse, an AI agent designed to execute tasks for users. Analyst Doug Anmuth said Muse rose to No.3 in the US App Store on its second day and early usage was roughly 10x the training cohort. He said the outcome demonstrates Meta’s ability to deliver consumer-driven AI products to its roughly 4 billion-user base and that scaled distribution is a material co

JP Morgan upgraded Meta to Overweight from Neutral on Thursday, citing improving sentiment around the company’s AI strategy after the launch of Muse, an AI agent designed to execute tasks for users. Analyst Doug Anmuth said Muse rose to No.3 in the US App Store on its second day and early usage was roughly 10x the training cohort. He said the outcome demonstrates Meta’s ability to deliver consumer-driven AI products to its roughly 4 billion-user base and that scaled distribution is a material competitive advantage.