New Oriental (09901.HK) said it unveiled new businesses across education, lifestyle and cultural-tourism at the trade fair and announced several product launches. It introduced four AI education products covering family education, personalized instruction, admissions planning and international Chinese learning, and launched Guji, an AI growth‑simulation app aimed at parents. For international education, it rolled out bespoke high‑end English training for Chinese firms going overseas, targeted at

New Oriental (09901.HK) said it unveiled new businesses across education, lifestyle and cultural-tourism at the trade fair and announced several product launches. It introduced four AI education products covering family education, personalized instruction, admissions planning and international Chinese learning, and launched Guji, an AI growth‑simulation app aimed at parents. For international education, it rolled out bespoke high‑end English training for Chinese firms going overseas, targeted at sectors including semiconductors/chips, AI, new energy, specialty beverages/food & beverage and consumer collectibles. Its lifestyle arm Dongfang Zhenxuan will release its first self‑branded down jacket on Sept. 20, with member pricing from 299 yuan.