Luzhou Laojiao said at an investor event that since H2 last year it has tightened linkage between channel quotas and bottle-opening volume, implementing “sales-based allocation, quota-linked activation” controls. Channel inventories have steadily fallen; with bottle-opening sales improving and last H2’s rolling base being digested, inventories will revert to healthy levels.

2026-09-14

Luzhou Laojiao said at an investor event that since H2 last year it has tightened linkage between channel quotas and bottle-opening volume, implementing “sales-based allocation, quota-linked activation” controls. Channel inventories have steadily fallen; with bottle-opening sales improving and last H2’s rolling base being digested, inventories will revert to healthy levels.