The NVIDIA GeForce RTX 60 series using the Rubin architecture is reportedly scheduled for launch in 1H27. Given the GeForce RTX 50 series was already unable to meet market demand at launch, the new generation is expected to face similar supply constraints; retail GPU prices are likely to trade well above NVIDIA's MSRP.

2026-09-15

The NVIDIA GeForce RTX 60 series using the Rubin architecture is reportedly scheduled for launch in 1H27. Given the GeForce RTX 50 series was already unable to meet market demand at launch, the new generation is expected to face similar supply constraints; retail GPU prices are likely to trade well above NVIDIA's MSRP.