Multiple travel platforms show inbound tourism continued to grow during the Mid‑Autumn/Golden Week combined holiday, with Ctrip reporting double‑digit YoY growth in inbound arrivals. Russia surged 173% to become the top source market; the UK, Malaysia and Canada each rose more than 50%. Source markets are expanding beyond traditional East Asian neighbors toward Europe and Oceania. The "ChinaTravel" topic trending on global social media has amplified reach. Industry participants say growth is shi

Multiple travel platforms show inbound tourism continued to grow during the Mid‑Autumn/Golden Week combined holiday, with Ctrip reporting double‑digit YoY growth in inbound arrivals. Russia surged 173% to become the top source market; the UK, Malaysia and Canada each rose more than 50%. Source markets are expanding beyond traditional East Asian neighbors toward Europe and Oceania. The "ChinaTravel" topic trending on global social media has amplified reach. Industry participants say growth is shifting from policy‑driven to a policy+content model; localities’ ability to convert cultural assets into experience‑based, shareable tourism products will determine competitiveness in the inbound market.