On announced a partnership with Kylian Mbappé. Founder David Allemann said
On-branded football boots will reach retail in 2027 and be positioned as a
premium product. Mbappé will wear On-developed football gear in matches,
participate directly in future boot and apparel development and testing, and act
as the brand’s global ambassador. On’s Asia‑Pacific PR head Adrian described the
arrangement as long-term and highly collaborative, focused on co‑creation and
product innovation, with incentives comprising cash and equity.
