The State Administration for Market Regulation (SAMR) said it will simplify
market access by optimizing entry rules, improving foundational registration
laws and deepening reform of the registered-capital subscription system to lower
institutional transaction costs and make firm entry easier. It will also
facilitate orderly exits for long-dormant or ceased businesses to ensure market
turnover. SAMR will deploy standards, price enforcement and quality supervision
to curb 'involution'-style low-price internal competition and push firms to
focus on quality and efficiency. Enforcement of antitrust and unfair-competition
rules will be strengthened, with upgraded monopoly-risk monitoring and warning
capabilities and improved efficiency of merger reviews. For platform companies,
SAMR plans tighter oversight of data, algorithms, traffic and platform rules and
will hold platforms accountable as gatekeepers while promoting innovation and
healthy platform-economy development.
