Jiugui Liquor said its Neican line implemented a July price increase and a
one-month shipment suspension as price-support measures and that the measures
achieved the expected effect. Beyond volume controls and shipment halts, the
company tightened distributor flow controls, established regional alliances in
key provincial markets to protect pricing and channel margins, and launched a
group-buying new Neican product to bolster brand value. Jiugui said it will seek
to expand volumes after market prices have been stabilized.
