Visits to multiple Shanghai NEV brand showrooms over the National Day holiday
show customer traffic up about 30% versus a typical weekend, driven by new model
launches, local purchase subsidies and time-limited dealer promotions.
Test-drive slots are nearly full throughout the day and many families are
visiting; dealers say most customers are motivated by ICE-to-EV trade-in
discounts and district-level subsidies and ask staff to total all incentives
before deciding. Sales conversion is slower than footfall: buyers are
price-comparing across dealers and verifying subsidy eligibility, and several
popular new models are short in stock with order lead times of several weeks,
constraining immediate transactions.
