Field checks across Shenzhen's Longgang and Longhua districts during the National Day holiday show developers stepping up incentives—appliance giveaways, discounts and cash rebates—while viewing volumes remain roughly in line with prior years. Sales staff report visitor numbers rose but transactions did not, with longer decision cycles and heavier price comparison; market is bifurcated—a few projects stay active but most cooled versus late September. Buyers are prioritizing delivery certainty an

2026-10-07

Field checks across Shenzhen's Longgang and Longhua districts during the National Day holiday show developers stepping up incentives—appliance giveaways, discounts and cash rebates—while viewing volumes remain roughly in line with prior years. Sales staff report visitor numbers rose but transactions did not, with longer decision cycles and heavier price comparison; market is bifurcated—a few projects stay active but most cooled versus late September. Buyers are prioritizing delivery certainty and product quality; price is no longer the sole deciding factor. Leyoujia Research Center data: Oct 1–5 Shenzhen new-home contracts +9% YoY, resale contracts +11% YoY. On Oct 1, one-day first-home viewings rose over 169.3% sequentially and signings rose 160% sequentially, with visits at the highest level since mid-September. Li Yujia, chief researcher at Guangdong Housing Policy Research Center, says Shenzhen is likely experiencing a structural 'Golden October'—transaction volumes may rebound sequentially but a simultaneous rise in prices is unlikely; demand will concentrate in high-value, well-located, high-quality projects, while a shortage of standout inventory versus abundant average stock persists.