Field checks across Shenzhen's Longgang and Longhua districts during the
National Day holiday show developers stepping up incentives—appliance giveaways,
discounts and cash rebates—while viewing volumes remain roughly in line with
prior years. Sales staff report visitor numbers rose but transactions did not,
with longer decision cycles and heavier price comparison; market is bifurcated—a
few projects stay active but most cooled versus late September. Buyers are
prioritizing delivery certainty and product quality; price is no longer the sole
deciding factor. Leyoujia Research Center data: Oct 1–5 Shenzhen new-home
contracts +9% YoY, resale contracts +11% YoY. On Oct 1, one-day first-home
viewings rose over 169.3% sequentially and signings rose 160% sequentially, with
visits at the highest level since mid-September. Li Yujia, chief researcher at
Guangdong Housing Policy Research Center, says Shenzhen is likely experiencing a
structural 'Golden October'—transaction volumes may rebound sequentially but a
simultaneous rise in prices is unlikely; demand will concentrate in high-value,
well-located, high-quality projects, while a shortage of standout inventory
versus abundant average stock persists.