Oct 15-18 marked the opening phase of the 2026 Douyin Mall Double 11 shopping festival. Platform tiered support boosted SME performance: store-livestream rooms with GMV >10 MLN yuan rose 98% YoY; new store-livestream merchants crossing the 10 MLN yuan GMV threshold rose 133% YoY. Coupon promotions lifted the number of merchants with GMV >1 MLN yuan by 38% YoY, those >10 MLN yuan by 36% and those >100 MLN yuan by 200% YoY. By sector, agri-fresh and pet merchants with GMV >10 MLN yuan rose 250% an

Oct 15-18 marked the opening phase of the 2026 Douyin Mall Double 11 shopping festival. Platform tiered support boosted SME performance: store-livestream rooms with GMV >10 MLN yuan rose 98% YoY; new store-livestream merchants crossing the 10 MLN yuan GMV threshold rose 133% YoY. Coupon promotions lifted the number of merchants with GMV >1 MLN yuan by 38% YoY, those >10 MLN yuan by 36% and those >100 MLN yuan by 200% YoY. By sector, agri-fresh and pet merchants with GMV >10 MLN yuan rose 250% and 200% YoY respectively; maternal & baby and FMCG sectors also generated incremental merchant growth.