China's State Administration for Market Regulation (SAMR) said in 2026 it
focused enforcement on false advertising and other misleading practices in
online food sales, directing local market regulation bureaus to investigate and
sanction illegal activity, rectify market irregularities and remove noncompliant
entities. SAMR published six representative cases, including one handled by the
Jincheng (Shanxi) Market Regulation Bureau against Honghua Health Club for false
promotion of health-food products.
