Oct 24 — The Blue Book on Internet Advertising Governance in the AIGC Era was
released at the 33rd China International Advertising Festival. It warns AIGC
heightens ad-fraud and compliance risk as black/grey-market actors use AI to
mass-produce hyper-real creative and fake authoritative endorsements,
outstripping manual review. The paper frames risks as content violations,
technical adversarial attacks, transaction-chain vulnerabilities and new
scenarios, and sets out lifecycle governance across eight areas, endorsing an
"AI to govern AI" approach. It highlights multimodal large models that jointly
process images, text and audio to judge context and detect violations. Xiao Tao,
head of content security strategy at Ocean Engine, said an intelligent review
system now clears 90% of creatives in as fast as 10 minutes, boosting review
efficiency by roughly 75%.
