Seoul-headquartered Krafton, best known for PUBG, is stepping up its India push and seeking to leverage emerging Indian development studios to incubate a globally successful title. The company has yet to produce a second IP matching PUBG's scale and is using its India expansion to help define its next phase of growth while expanding PUBG into a broader entertainment ecosystem beyond games.

2026-11-03

Seoul-headquartered Krafton, best known for PUBG, is stepping up its India push and seeking to leverage emerging Indian development studios to incubate a globally successful title. The company has yet to produce a second IP matching PUBG's scale and is using its India expansion to help define its next phase of growth while expanding PUBG into a broader entertainment ecosystem beyond games.