Jilin said inbound tourist arrivals rose 39% YoY in the first three quarters of
2026. Over the past two years inbound tourism has trended higher, with Northeast
Asia supplying over 60% of visitors; arrivals from Hong Kong, Macau and
Southeast Asia have surged after visa‑free measures and restoration of direct
flights. The province issued a 2026–2028 three‑year action plan to expand
capacity and upgrade inbound tourism to attract more overseas visitors.
