McDonald's said US comparable sales fell 0.2% in Q3, a smaller decline than analysts' consensus, as a higher average check offset weaker traffic. The company warned in late September Q3 results might "slightly decline", citing earlier sub-$3 value menu promotions that failed to attract expected customers. The US market accounts for about 38% of total revenue. McDonald's is replacing the underperforming sub-$3 menu with new discount strategies, cutting short-term promotions in favor of previously

McDonald's said US comparable sales fell 0.2% in Q3, a smaller decline than analysts' consensus, as a higher average check offset weaker traffic. The company warned in late September Q3 results might "slightly decline", citing earlier sub-$3 value menu promotions that failed to attract expected customers. The US market accounts for about 38% of total revenue. McDonald's is replacing the underperforming sub-$3 menu with new discount strategies, cutting short-term promotions in favor of previously popular value meal bundles and reinstating app-only offers.