Douyin e-commerce data show Oct. 15–Nov. 11, 2026 Double 11 campaign: more than 30,000 new merchants recorded sales above CNY1 MLN; over 15,000 new creators participating for the first time exceeded CNY1 MLN; more than 20,000 small and midsize merchants driven by consumer vouchers topped CNY1 MLN. Shop live-stream rooms with sales above CNY100 MLN rose 200% YoY. Merchants with sales above CNY10 MLN attributed to product cards and search increased 29% and 31% YoY, respectively. In fresh agricultu

Douyin e-commerce data show Oct. 15–Nov. 11, 2026 Double 11 campaign: more than 30,000 new merchants recorded sales above CNY1 MLN; over 15,000 new creators participating for the first time exceeded CNY1 MLN; more than 20,000 small and midsize merchants driven by consumer vouchers topped CNY1 MLN. Shop live-stream rooms with sales above CNY100 MLN rose 200% YoY. Merchants with sales above CNY10 MLN attributed to product cards and search increased 29% and 31% YoY, respectively. In fresh agricultural products and pet supplies, brands with sales above CNY100 MLN rose 200% and 100% YoY. During the promotion, over 330 industrial clusters recorded sales above CNY100 MLN and 44 clusters exceeded CNY1 BLN; more than 13,000 cluster merchants with under 10,000 followers achieved single-category product sales above CNY1 MLN.