Nov. 12 — Tongcheng Travel signed a strategic cooperation agreement with South
Korea’s Jeju Airport, its first airport-level overseas partnership and a step in
the company’s international airport business expansion. The deal targets five
areas: route development, marketing and promotion, passenger services, joint
promotions and an institutionalized cooperation mechanism. The partners will
form a working group to identify new opportunities, increase promotion of
existing routes and passenger sourcing, and share data to jointly assess market
potential from key Chinese cities to Jeju to inform route planning.
