Jiangsu provincial sports bureau, commerce department and culture and tourism
department issued guidance with 12 measures to push sports events into shopping
districts and stimulate consumer spending. The measures—grouped into four
areas—call for deeper integration of events and retail (creating district-level
signature event brands and a ‘one district–one feature, one quarter–one theme,
one festival–one event’ calendar), expanded sports-service and consumption
scenes with consumer-friendly incentives and improved supporting facilities,
stronger cross-department coordination and talent support under a
government-guided, market-led multi‑stakeholder model, and targeted promotion,
event safety assurance and monitoring of event-driven consumption.
