The wholesale price of Feitian Moutai has fallen below 1,700 yuan per bottle for the first time, hitting a new low since its launch. Data from the liquor market monitoring platform "Today's Liquor Price" shows that the wholesale reference price of the 2025 53% 500ml Feitian Moutai loose bottle is 1,690 yuan, down 25 yuan from the previous day, falling below the 1,700 yuan mark for the first time and hitting a new low since its launch. The original box price is 1,715 yuan, down 20 yuan from the previous day. Both products have fallen by more than 31% from their launch prices of 2,220 yuan and 2,255 yuan respectively. Looking back at market trends since 2025, Feitian Moutai's retail price has shown a unilateral downward trend. On June 11, the wholesale price of Moutai loose bottle fell below the psychologically important 2,000 yuan mark for the first time, and the price has continued to decline. On June 22, it fell below 1,900 yuan, and on June 25, it fell below 1,800 yuan again. Although the price rebounded to 1,880 yuan on July 7, it fell below 1,800 yuan again on August 29, and fell below 1,700 yuan by the end of October. It is worth noting that as early as mid-October, with the launch of major promotions on e-commerce platforms, the subsidized price of 53-proof Feitian Moutai on some platforms fell below 1,700 yuan per bottle, at one point lower than the market wholesale price.
