According to the National Bureau of Statistics, in November, total retail sales of consumer goods reached 4,389.8 billion yuan, a year-on-year increase of 1.3% and a month-on-month decrease of 0.42%. By location of business, retail sales of consumer goods in urban areas reached 3,768.4 billion yuan, a year-on-year increase of 1.0%, while retail sales of consumer goods in rural areas reached 621.4 billion yuan, an increase of 2.8%.