[WeChat Officially Announces Action Against Illegal Links in Yuanbao, Restricting Direct Opening within WeChat] WeChat issued a notice regarding its crackdown on third-party inducement sharing practices, targeting excessive marketing and inducement s

2026-02-04

[WeChat Officially Announces Action Against Illegal Links in Yuanbao, Restricting Direct Opening within WeChat] WeChat issued a notice regarding its crackdown on third-party inducement sharing practices, targeting excessive marketing and inducement sharing that have surged during the Spring Festival. In this context, we received user feedback and complaints about Yuanbao, whose related Spring Festival marketing activities involved inducing users to frequently share links to WeChat groups through methods such as "completing tasks" and "receiving red envelopes," disrupting the platform's ecosystem, impacting user experience, and causing user harassment. After assessment, we have taken action against Yuanbao's illegal links, restricting their direct opening within WeChat. These measures are effective immediately.