KIA HAS NARROWED VEHICLE PRICE GAP WITH CHINESE RIVALS IN EUROPE TO 15-20% THIS YEAR FROM 20-25% PREVIOUSLY, CEO TELLS INVESTORS KIA'S PRICING STRATEGY HELPED INCREASE GLOBAL SALES AND BUCK WIDER MARKET'S DECLINE, CEO SAYS

2026-04-27

KIA HAS NARROWED VEHICLE PRICE GAP WITH CHINESE RIVALS IN EUROPE TO 15-20% THIS YEAR FROM 20-25% PREVIOUSLY, CEO TELLS INVESTORS KIA'S PRICING STRATEGY HELPED INCREASE GLOBAL SALES AND BUCK WIDER MARKET'S DECLINE, CEO SAYS