Since Q2, multiple Chinese regions have rolled out consumer vouchers. This round
of voucher issuance shows a new trend: the rise of a "ticket‑stub economy,"
where vouchers are no longer limited to simple coupon discounts but are deeply
tied to ticket stubs for sporting events, performances, movie tickets, air
tickets, high‑speed rail tickets and exhibitions, connecting the full
eat‑stay‑travel‑play‑shop‑entertain consumption chain. In fact, this year
Shandong, Chongqing, Guangxi and Guizhou included measures to develop the
ticket‑stub economy in their government work reports; Shandong proposes to
"build a ticket‑stub economy," Chongqing proposes to "develop the
silver economy, first‑release economy, ticket‑stub economy and emotion economy,"
and Guangxi explicitly says it will "vigorously support the development of
ticket‑stub economies for events and performances."
