Omdia data shows global online-video subscription users at 2.24 bln by end-2025, up from 1.9 bln in 2024 (+17.6% YoY); growth is expected to slow to single digits in 2026 as the market matures. Global paid TV subscriptions fell 1.8% YoY to 1.03 bln.

2026-06-03

Omdia data shows global online-video subscription users at 2.24 bln by end-2025, up from 1.9 bln in 2024 (+17.6% YoY); growth is expected to slow to single digits in 2026 as the market matures. Global paid TV subscriptions fell 1.8% YoY to 1.03 bln. Streaming now represents 68.4% of total global TV and video subscriptions (3.3 bln).