China Everbright Bank and Everbright Wealth in Beijing released a China Asset
Management Market 2024–2025 report saying the industry could sustain annual
growth above 5% over the next five years, driven by rising total household
wealth, a larger share of financial assets, greater wealth-management
penetration and valuation support. Households are reallocating wealth away from
property and deposits toward diversified financial assets, following a gradual
pathway: fixed income as the base, progressive equity allocation and
multi-strategy expansion. Against a backdrop of low deposit rates, retail demand
remains focused on principal protection, keeping bank wealth-management and
other fixed-income products as the primary safety cushion and main vehicle for
flows. Expansion of personal pension schemes and a more developed ETF ecosystem
should shift equity allocation from a niche of aggressive investors to marginal
inflows from high-net-worth clients and long-duration institutional capital.
