Malaysia requires imported complete EVs to have a CIF of at least 200,000
Ringgit and motor output of no less than 180 kW, disqualifying many entries‑ and
mid‑range models from BYD, Chery, Zeekr and other Chinese brands and forcing
strategic adjustments in the market. Malaysia’s Road Transport Department (JPJ)
data show Chinese‑made NEVs (excluding Geely‑owned Proton) are projected to
account for about 60% of the country’s NEV market by 2025, with BYD the leading
foreign brand. Local assembly is the main workaround, but new investment
conditions — notably a requirement that 80% of production be exported — have
raised barriers and stalled BYD’s factory plans; Leapmotor and Xpeng are
pursuing local assembly via partnerships with existing Malaysian manufacturers
to sidestep the export rule.
