China Audiovisual Big Data (CVB) said in 1H 2026 the average household daily
viewing time for TV dramas on nationwide satellite channels was 79 minutes, with
total audience scale of 112.3 bln person-views. Broadcasters aired 753 dramas
totaling 121,000 episodes and 79,000 hours, up YoY 0.4%, 0.9% and 1.3%
respectively, indicating continued strengthening of big‑screen content supply.