South Korea’s equity market trades at a discount, reflecting governance concerns and the historically cyclical profits of Samsung and SK Hynix, which together make up more than half of KOSPI market value. Some analysts argue AI could create demand be

2026-07-12

South Korea’s equity market trades at a discount, reflecting governance concerns and the historically cyclical profits of Samsung and SK Hynix, which together make up more than half of KOSPI market value. Some analysts argue AI could create demand beyond a typical memory boom‑bust, but KOSPI’s low P/E suggests many remain unconvinced. Charu Chanana, chief investment strategist at Saxo Markets, says Korea needs evidence the memory supercycle has staying power and that cheap valuations alone are not a buy; she warns many mega‑caps may still spend heavily this quarter but will begin talking cost optimization, a negative for memory demand if high prices suppress volumes. Jason Minsang Kam, head of active equities at Kyobo Life Insurance, notes KOSPI EPS estimates for the year have risen roughly 170% and describe an unprecedented surge in earnings momentum, but he cautions on extreme volatility and recommends avoiding Korean chipmakers given their high earnings cyclicality.