British Retail Consortium and KPMG report: UK retail sales rose 1.9% YoY over
the five weeks to July 4 (May 31–July 4) despite record high temperatures and
the World Cup. BRC said store sales were dampened by the heat but timely
promotions pushed online share to its highest level in 2026. Strong demand for
fans and air conditioners and World Cup-driven gains in consumer electronics and
food & drink supported the increase. Report warns political uncertainty and the
The Middle East war may further weaken consumer confidence.