The State Administration for Market Regulation (SAMR) imposed an
administrative penalty on Trip.com Group and required rectification. Trip.com
said it fully accepts the decision, will strictly implement the requirements and
has drawn up a remediation plan under SAMR guidance. The group published 19
measures across five areas: immediately cease exclusive partnership practices
and guarantee hotels’ operational autonomy; stop unreasonable “lowest price
online” demands and ensure hotels’ independent pricing; protect hotels’ legal
rights and solicit merchant feedback to improve the business environment;
strengthen consumer rights protection and service guarantees; and enhance
compliance and establish durable governance mechanisms.