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Kweichow Moutai’s self-operated stores have raised the retail price of Feitian Moutai 53% 500ml (2026) to 1,719 yuan per bottle, 80 yuan above the iMoutai platform price of 1,639 yuan, marking a de facto dual pricing system between the company’s onli

2026-07-28

Kweichow Moutai’s self-operated stores have raised the retail price of Feitian Moutai 53% 500ml (2026) to 1,719 yuan per bottle, 80 yuan above the iMoutai platform price of 1,639 yuan, marking a de facto dual pricing system between the company’s online iMoutai channel and offline self-operated outlets. Store staff in Beijing, Shanghai, Anhui, Sichuan and Guizhou said there is currently no physical stock and individual purchases still require the iMoutai app. On future pricing they said prices will be ‘market-driven’ and are currently unpredictable.

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