Adidas said high marketing spending during the FIFA World Cup weighed on results; second-quarter EBIT was €574 million versus a €623 million consensus. The EBIT miss, combined with the company keeping earnings guidance unchanged, could disappoint inv

2026-07-30

Adidas said high marketing spending during the FIFA World Cup weighed on results; second-quarter EBIT was €574 million versus a €623 million consensus. The EBIT miss, combined with the company keeping earnings guidance unchanged, could disappoint investors.