Shanghai municipal government office published an Action Plan to boost the
events economy for 2026–2028. The plan aims to build 1–2 world-class Shanghai
event brands and cultivate internationally oriented, professional events
organizers; broaden event consumption channels and establish an all-day,
broad-based spectator consumption ecosystem; and upgrade venue and service
support to raise spectator convenience and international service capacity.
Quantitative targets: cumulative participation in national-level and above
events to exceed 10 million and generate over 100 billion yuan in economic
impact, and cumulative participation in mass sports events to exceed 30 million.
