China's marine tourism warmed in 1H2026: marine passenger volume rose 4.6% YoY and passenger turnover increased 5.4% YoY, the Ministry of Natural Resources said on Aug 3. With consumption shifting from sightseeing to immersive, diversified experience

2026-08-03

China's marine tourism warmed in 1H2026: marine passenger volume rose 4.6% YoY and passenger turnover increased 5.4% YoY, the Ministry of Natural Resources said on Aug 3. With consumption shifting from sightseeing to immersive, diversified experiences, operators are rolling out ship-to-shore night cruises in Xiamen, integrated 'sea+' offerings in Qingdao, and sailing, leisure fishing rafts and kitesurfing products in Dongshan Island and Pingtan, Fujian.