According to foreign media reports, the AI wave was initially thought to primarily benefit emerging companies developing large-scale models, but recent financial reports show that some large, long-established European technology companies are gradually becoming beneficiaries of AI development.
European software giant SAP, one of Europe's largest IT consulting firms Capgemini, European industry digitalization expert Sopra Steria, and one of Europe's largest cloud service providers OVHcloud have all reported that as companies move from the AI trial phase to large-scale deployment, demand for related services is increasing, business growth is accelerating, and future performance expectations are being revised upwards.
Companies are increasingly finding that truly integrating AI into complex organizations and generating productivity is far more difficult than acquiring the AI technology itself. Large enterprises are unlikely to rely on a single AI vendor in the future, but will instead adopt multiple AI models based on the performance, security, and regulatory requirements of different tasks. The real challenge today is not choosing which model to use, but rather how to integrate AI with existing software systems, data systems, and business processes. A recent UBS report stated, "AI applications will become the main battleground for competition, and most of the value will be created in this area." This precisely aligns with the strengths of traditional European software, consulting, and infrastructure companies. These companies had long been helping large enterprises integrate complex technology systems long before generative AI emerged.
