Apple (AAPL.O) is considering a major redesign of the Apple Watch line to address a shift toward screenless wearables and new form factors, Bloomberg’s Mark Gurman reports. Apple’s industrial design team has spent about a year researching concepts in

2026-08-10

Apple (AAPL.O) is considering a major redesign of the Apple Watch line to address a shift toward screenless wearables and new form factors, Bloomberg’s Mark Gurman reports. Apple’s industrial design team has spent about a year researching concepts including screenless devices, alternative screen types, different screen sizes and circular watch faces. No final plan has been chosen; Apple is evaluating both a more premium model and a lower-priced option positioned below the Apple Watch SE. The company expects upgraded AI and health features to drive wearables growth.