At its 2026 Q2 earnings call, Tencent Chief Strategy Officer James Mitchell said
domestic token prices for the company’s AI cloud business are low but token
production costs are far lower than market expectations, allowing the token
business to remain gross-margin positive. He said WorkBuddy’s paid-user gross
margin and margins on Tencent’s model services are already comparable with
Tencent Cloud overall. WorkBuddy’s aggregate margin is lower because Tencent is
subsidizing free users to grow share, but the paid cohort is generating healthy
gross margins.