MOFCOM e‑commerce department said Jan–Jul 2026 online retail sales of
agricultural products and rural goods rose 12.8% and 5% YoY, per ministry
big‑data monitoring. The ministry is promoting “e‑commerce + industrial-belt”
models and directing platforms to connect with specialty industrial clusters;
industry e‑commerce transaction value for industrial goods and chemicals
increased 1.4% and 1.2% YoY. Online shopping and digital content supported
faster growth in related services. On cross‑border import platforms, sales of
Serbian wine, Bangladeshi coffee beans and New Zealand butter jumped 122.5%,
112.2% and 69.4% YoY, respectively.