The Ministry of Agriculture and Rural Affairs issued the 15th Five-Year Plan for
the national farm-product origin market system, targeting improved supply–demand
matching and a modern circulation network. Policy priorities include
online–offline integration, alignment of production and sales locations,
interconnection of agricultural commerce, upgraded market facilities and
marketing services, stronger monitoring and early-warning, and expansion of
distribution participants. Key targets: by 2030 establish 50 origin-market
clusters able to drive regional or national leading industries; develop 1,500
origin cold-chain collection-and-distribution centers with storage, primary
processing and cold‑chain delivery capacity; and build 500 certified,
high‑standard agricultural premium brands. By 2035 the plan aims for significant
progress in efficient supply–demand linkage and a stronger role for the system
in ensuring stable, safe supply, raising agricultural quality and farmers
incomes, and supporting agricultural modernization.
