AliExpress Brand+ data show Brand+ branded listings in the EU rose 97% during
AliExpress’s August promotion. Supported by Brand+, AliExpress’s EU business was
relatively insulated from tariff impacts. French price-comparison site Joke
reports that among the four major cross-border platforms, TEMU was hit hardest
by the tariff changes with orders down roughly 50%; AliExpress and SHEIN were
less affected.
