Aug 27 — Baozun reported Q2 2026 results: total net revenue rose 7% YoY to 2.7
bln yuan. Non-GAAP operating profit increased to 74 mln yuan from 0.6 mln yuan a
year earlier. E‑commerce segment non‑GAAP operating profit was 107 mln yuan, the
strongest Q2 since 2022. Brand management revenue rose 22% YoY. E‑commerce and
brand‑management segments further consolidated their profitability base.
