Yang Xuedong, director of the Sports Economy Department at China's General Administration of Sport, said at a Sept. 3 press briefing the regulator will focus on technology and innovation to create new industry growth points. Measures include pushing

2026-09-03

Yang Xuedong, director of the Sports Economy Department at China's General Administration of Sport, said at a Sept. 3 press briefing the regulator will focus on technology and innovation to create new industry growth points. Measures include pushing sporting-goods manufacturers to lift R&D and tech innovation, accelerating deployment of big data and AI in the sports sector, and cultivating online livestreaming, online training, virtual sports and smart operations. The stated aim is to develop new digital sports consumption models and shift sports services from standardized toward personalized offerings to meet consumer demand.