TrendForce expects memory prices to enter a super upcycle from H2 2025. It says Apple will adopt a moderate repricing for the iPhone 18 series, limiting increases to roughly 10-20% while offering modest concessions to defend market share. TrendForce

2026-09-03

TrendForce expects memory prices to enter a super upcycle from H2 2025. It says Apple will adopt a moderate repricing for the iPhone 18 series, limiting increases to roughly 10-20% while offering modest concessions to defend market share. TrendForce forecasts the first Fold foldable will start at $2,099-$2,299, with higher configurations potentially exceeding $3,000.