At its 12th-anniversary event, JD Supermarket said 1H 2026 revenue grew in
double digits and its user base rose 15% YoY. The business added more than 10
brands with sales above 100 MLN yuan, over 100 SKUs with sales above 10 MLN yuan
and more than 1,000 SKUs exceeding 1 MLN yuan. Citing rising traffic costs and
intensifying price competition, JD Group VP and president of JD Retail’s
supermarket business group Niu Yinghua announced four co-creation measures:
product co-creation, user co-creation, channel co-creation and efficiency
co-creation.