Guotai Haitong maintains an overweight rating on China’s property services
sector. Since 2026 the sector has been absorbing the aftermath of rapid
expansion and weaker facing macro-driven operational pressure, but as business
models and market expectations normalize, firms are prioritizing internal
develop and adopt technology to cut costs, boost efficiency and pursue
measured growth. With the sector at a long-term valuation trough, Guotai Haitong
sees potential for a simultaneous rebound in earnings and valuations.
